“Of all things, I liked books best.”
Now more than ever, branding has become an incredibly important aspect of business and marketing. And it is so much more than a logo…
A product without a name or a story or a personality will stay on the shelves, while a brand can reach our emotions, our hearts, and motivate us to buy. This book takes the no-nonsense view of what brands are, what they mean to us, and why we need them so much.
The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.
LIVING BRANDS will change your mind about brands and teach you how to manage and create them.